Why shall I monitor the forums and blogs?
The forums and blogs many make opinions on the use of products or services. This feedback is often more authentic than answers given in a survey, because users feel anonymous and unrestricted by the presence of the interviewer. Monitoring the content created by the user, you have the possibility of contacting the user. Knowing his interest, values and daily life you are able to define the customer’s needs in terms of certain products. On blogs and forums you can keep track of conversations held by the ambassadors of your brands. We are also able to easily identify the source of a potential image crisis.