Monitoring of communication in the era of crisis
The economy has entered a phase of downturn, the consequence of this situation is the reduction of spending and carefully watching every dollar, especially in marketing. In this situation, the key is the choice of the most effective communication action, supported by analysis of the effectiveness of those, that have been conducted so far. In response to these phenomena NewsPoint conducted an analysis of the potential savings resulting from the use of advanced monitoring system for the Internet. As is clear from this analysis using such a system, reduces search time by half and can leads to major savings.
Full report in PL you can read here: http://www.newspoint.pl/nowosci/raporty/414-monitoring-komunikacji-w-dobie-kryzysu